What is a Listing Agent? A listing agent is a real estate broker that markets the seller’s property. They work to market your home to the highest number of people. As well, they facilitate and boost the chances of a real estate sale. Listing agents use some combination of the MLS, online portals, print, broadcast, and online media to expose a property to the public and real estate agents. The most significant task for a listing agent is communication, among other duties.
What is a Listing Agent: Pricing.
A listing agent earns commission for their brokerage services. They make their money not only by helping to market your home but also by helping you price it. The point is, a seller can never really know the actual value of their home. Pricing it too low may mean losses while rating it too high may scare away potential buyers. That is where an excellent listing agent steps in to help.
The listing agent will study and analyze the prices of similar homes in your area to determine what price range best suits your property. A listing agent pays the selling agent brokerage fee if he or she brings a buyer that results in a sale.
What is a Listing Agent: Marketing.
A listing agent uses various channels to market a home to agents and potential buyers. They enter the property into MLS and put up the for sale sign in the yard. Also, listing agents use affordable media such as print and internet for marketing your property. They can also organize a realtor open house; listing agents will take that opportunity to answer questions buying agents might have about your home.
Also, listing agents can also provide you with counsel on practical ways to market and showcase a house for sale.
What is a Listing Agent: Staging.
Home staging can make or break a deal for any property. Listing agents have a responsibility to help in staging the house for a quicker and better sale. Some of their recommendations may include repairs, remodeling, and rearrangement of furniture. A listing agent should bring in a professional photographer or take professional quality pictures (not cell phone) to capture the best features of your home for marketing. A nicely staged home can command a higher asking price.
What is a Listing Agent: Negotiating offers with the seller.
If a home gets many offers, the agent will present all the offers to the seller and advise them on what price to accept. If a contract is accepted, the agents will be responsible for coordinating inspections, negotiating inspection and appraisal and maintaining communication between the agents for a seamless property close.
Listing agents may also suggest to the seller to contact an attorney for an estimate of closing costs. During the closing process, the listing agent works closely with the selling agent for a smooth closing.
If you choose to work with a listing agent, you enter into a legally binding contract that holds you and the agent accountable for specific terms and conditions. Commission rates for listing agents differ, and they may or may not accept your offer. Despite the importance of a listing agent during a real estate sale, the seller has the final say on all matters about his or her home.
Thinking of buying or selling? We would love to sit down and discuss your options.
Steelbridge Realty LLC is a Licensed Real Estate Brokerage that utilizes cutting-edge marketing techniques and data-driven Real Estate solutions in today’s ever-changing environment. Our group of professionals have decades of experience and have navigated through many business cycles. Our diverse background gives us the tools to guide people towards successful decisions.
During the beginning of the housing downturn, Steelbridge Realty LLC was the Brokerage arm of several private equity entities. We assisted them with asset modeling and market metrics. Many prominent local commercial projects were included in this scope of transactions. in 2012 Jeff and Cristina bought the other partner out and relocated the company to North Fort Myers. It now serves as a boutique style firm to cater to its clients and the community at large.
For more information call 239 694 3300 or use the form below.